Privacy Policy BehaviorQuant Applications

Last modified: June 6, 2023

When you use a BehaviorQuant application such as BehaviorQuant Advisory, BehaviorQuant Performance Coach, or BehaviorQuant Performance Select, we collect personally identifiable information or other information from you in the following ways:

We strive to protect your personal data to the best of our ability. This policy informs you about the technologies and practices relevant to the protection of your personal data, what data is stored, processed, possibly transferred to third parties (automatically or not) and how your data is protected against theft and misuse.

The term “data” in this context refers not only to information that could potentially allow conclusions to be drawn about you personally, but to all information stored and used for processing. This policy is available to all users before personal data is collected by the system.

Because BQ’s services are directed at adults only, are explicitly designed for adults, and may only be used by adults, BQ does not collect data from children or persons under the age of 18.

As a rule, BehaviorQuant processes your data as a processor on behalf of a customer with whom you have a contractual or close relationship (e.g. a credit institution, an investment advisor or an investment fund). Otherwise, BehaviorQuant processes your data as a controller (e.g., in pay-as-you-go mode).


BehaviorQuant Behavioral FinanceTechnologies GmbH (“BehaviorQuant”)
Kolingasse 6/XI, 1090 Vienna, Austria


Company / Person (“Controller”)
Address, Postcode City

Data collected, intended use and duration of data storage

In order to fulfil the services promised by BQ, the user’s preferences, inclinations, and personality traits are assessed. More precisely, the data collected includes the following categories:

• Investment objectives
• Risk inclinations, preferences and attitudes
• Data on current and future financial situation
• Perceptions and attitudes toward market and investment issues
• Attitudes toward money issues
• Personality, interests and values
• Decision-making and information processing style
• Behavior in an investment simulation and amount of a fictitious or intended investment
• Knowledge and experience with investment forms
• Sentiment and risk assessments about the money and financial market
• Response behavior
• Socio-demographic characteristics on gender and age, educational and professional background, professional position, length of professional experience, country of occupation, type and size of company

Only this data is used for automatic processing and aggregation. The processing is necessary to generate your results. Parts of the results can be displayed in printable reports and dashboards, these are only accessible to you in each case. For the purpose of personalized presentation of the results, the following data is also collected:

• Name
• Email Address

In principle, these are stored separately from the above-mentioned data and are not included in the calculations of the results.

Your personal data will be stored for a maximum of 3 months after the termination of the data processing agreement between the controller and BehaviorQuant and will then either be handed over to the controller or deleted on its behalf.

BehaviorQuant is entitled to continue processing the data in anonymized form for future product developments and further product developments as well as for the improvement of algorithms and machine learning processes even after that. In the event of further processing by BehaviorQuant, all of your data will be anonymized to such an extent that it cannot be attributed to the person responsible or to you.

Visibility of data and results and recipients

Within the BehaviorQuant applications you get the possibility to view your own result of the calculations and aggregations. This may include printable reports and/or dashboards. The customer report can be delivered to you in person or by other means, such as email, after the interaction is complete.

The “raw data” of your responses collected during the use of BehaviorQuant applications cannot, in principle, be viewed by users.

External services and service providers and sub-processors

Google Cloud Platform

To generate the BehaviorQuant applications, BehaviorQuant also uses services from GCP Google Cloud Platform ( Their privacy policy can be viewed at Data from users of the BehaviorQuant applications is explicitly NOT shared with Google, but resides on their servers because BehaviorQuant uses Google Cloud Services. Therefore, it is also possible that your data may leave the borders of your home country.


In our website we use Hubspot, a tool for digital marketing. This is a service of HubSpot Inc (“Hubspot”). For the European region, the Hubspot European Office, Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin, D01 K2C5, Ireland, is responsible for all Hubspot services.
Hubspot offers further information, how how Hubspot collects, receives, uses, stores, shares, transfers, and processes your Personal Data at


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


We have integrated Typeform on our application sites. The provider is Typeform S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain. Typeform allows us to create online forms and embed them on our websites. The data you enter in our Typeform forms is stored on Typeform’s servers until you request us to delete it, revoke any consent you have given to store it, or until the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected. The use of Typeform is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in functioning online forms. If a corresponding consent was requested, the processing is based exclusively on Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

A list of sub-processors used by BehaviorQuant can be found at

For any future research projects, it is possible that your anonymized data may be shared with domestic and foreign research institutions with which BehaviorQuant collaborates.

Protection of Your Personal Data

BehaviorQuant maintains up-to-date and fit-for-purpose technical and organizational measures to protect your personal information as mentioned in this policy. This includes loss, misuse, unauthorized access, alteration, and unauthorized disclosure of your information.

Since no technical or human system is perfect and 100% protection cannot be guaranteed, we encourage you to protect access to BehaviorQuant applications and invitation emails appropriately, especially when accessed or used through public computers.

Administration of Your Personal Data and Additional Questions

If you have any questions about this policy or would like to update or delete your personal information, please contact us at