August 25, 2023
Picture of Nikol Khamroalieva
Nikol Khamroalieva

The coffee you won’t get at Starbucks

In the fast-paced and ever-changing world of finance and investing, it can be challenging to find the perfect investment strategy that suits one’s risk tolerance, time horizon, and financial goals. Coffee-can investing, a relatively simple yet effective approach, has gained popularity among certain investors. But who is this strategy best suited for? In this article, we will explore the concept of coffee-can investing and identify the type of investors for whom it can be a great fit.

What is Coffee-Can Investing?

The term “coffee-can investing” finds its origin in an intriguing practice from the past. In the 19th and early 20th centuries, some families would store their investments, such as stocks or precious metals, in a coffee can and let them sit untouched for years, often decades. The idea was to resist the temptation of frequent trading, avoid impulsive decisions, and allow the value of the investments to grow steadily over time. 

In modern finance, coffee-can investing refers to a buy-and-hold strategy where an investor carefully selects a portfolio of well-researched, high-quality assets and holds onto them for an extended period, regardless of short-term market fluctuations. 

Whom Does Coffee-Can Investing Suit Better? 

1. Patient Investors: Coffee-can investing is ideal for individuals who possess a patient temperament and can resist the urge to make frequent changes to their portfolio. The strategy aims to benefit from long-term growth and compounding, which requires giving investments time to mature. 

2. Long-Term Financial Goals: If your investment goals align with long-term objectives, such as retirement planning, funding your children’s education, or building substantial wealth over time, then coffee-can investing can be an excellent fit. This strategy emphasizes the power of compounding and capital appreciation over several years. 

3. Minimal Portfolio Maintenance: Coffee-can investing is appealing to those who prefer a hands-off approach to portfolio management. Unlike active trading, this strategy involves infrequent adjustments, saving investors time and effort in monitoring the markets constantly. 

4. Risk-Averse Investors: For individuals who prioritize capital preservation and are risk-averse, coffee-can investing offers stability and reduces exposure to market volatility. The strategy involves carefully selected assets, reducing the risk of making impulsive decisions during market downturns. 

5. Fundamental Analysis Enthusiasts: Investors who enjoy delving into the fundamentals of a company and conducting thorough research will find coffee-can investing rewarding. Picking high-quality stocks based on solid financials and long-term growth potential is at the core of this approach. 

6. Young Investors: The earlier you start with a coffee-can investment approach, the better. Young investors have the advantage of time on their side, allowing them to benefit from the compounding effect and ride out market fluctuations with confidence. 


Coffee-can investing may not be suitable for every investor, but for the right individual, it can be a powerful and stress-free way to build wealth over the long term. The above categories are only a rough and often misleading guide. In each of these categories, clients’ goals and preferences can vary widely. Modern financial technology allows for an easy and much more precise method of determining if coffee-can investing is right for your clients. If you’re a Financial Advisor and want to know if coffee-can investing is the perfect match for a client, check out BehaviorQuant. But whether you prefer your coffee black or not, don’t try ordering our BQ Advisory solution at Starbucks – you can only get this turnkey technology at BehaviorQuant ( We are happy to serve it to you every hour, every day!