Picture of Gerlinde Berghofer

Gerlinde Berghofer

COO and Co-Founder of BehaviorQuant

AI in Wealth Advisory and Investment: What Has Become Reality in 2025

Are You Ready When AI Becomes the Standard in Your Industry?

Just a year ago, artificial intelligence in the financial world was mostly discussed as a topic for the future. At the beginning of 2025, many asked: How relevant is AI really for advisory and investment today? Now, in November 2025, the question has shifted: How deeply is AI already part of your daily work – and how consciously are you using it?

The development has been rapid. What was experimental only recently has now become standard. Large institutions are systematically integrating AI-driven analytics, automated research tools, and behavioral data into their processes.

Recent studies confirm this trend: According to the LSEG Global Cloud Survey (July 13, 2025) and the Deloitte Center for Controllership Poll (July 28, 2025), more than 80% of financial institutions now deploy AI-based systems – and the number continues to rise.

But AI is changing more than how data is processed. It is also changing how decisions are made – and it raises the question of what role humans will continue to play in an increasingly automated financial system.

 

From Innovation to the New Normal

AI filters vast amounts of data, recognizes patterns, and delivers results in seconds. But what AI cannot understand is why people sometimes act irrationally under uncertainty.

This is where a new form of intelligence is emerging: Intelligent Finance.

By combining technology and Behavioral Intelligence, financial professionals gain new ways to understand client behavior, market reactions, and decision-making processes. Advisors can identify emotional signals early, portfolio managers can assess risk dynamics more precisely, and banks can target client segments more individually.

What remains indispensable is the human component — the understanding of context, trust, and motivation.

AI provides data. People provide meaning.

 

From Quant to Behavior

Traditional quant models explain what happens. Behavioral Intelligence explains why it happens. When both are combined, a new quality of advisory and investment emerges: faster, more precise – and more human.

AI does not replace intuition and experience; it amplifies them. What matters is integrating it consciously – in analysis, in decision-making, and in every client conversation.

AI is here to stay – The question is not if, but how you will use it effectively.

Those who combine technology with human behavioral competence gain a decisive advantage – in advisory, investment, and client relationships.

2025 marks the point where AI no longer separates but unites – technology and humanity, analysis and intuition.

Discover how BehaviorQuant integrates technology, psychology, and data to improve decision quality and better understand risk:
www.behaviorquant.com

BehaviorQuant – because true intelligence begins with people.

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